Search optimization, not search engine optimization
This supports a point I’ve tried to make to students on several occasions – quite often it’s poor search terms that lead to poor results … but trying to convince some of that.
From the point of view though of the WDIE course, where they are Webmasters/ mistresses, clearly it’s back to the SEO – as they don’t know that their potential clients are going to be power searchers, or just ordinary…