Glass orb with reflection of the landscape in it

Search optimization, not search engine optimization

This supports a point I’ve tried to make to students on several occasions – quite often it’s poor search terms that lead to poor results … but trying to convince some of that.

From the point of view though of the WDIE course, where they are Webmasters/ mistresses, clearly it’s back to the SEO – as they don’t know that their potential clients are going to be power searchers, or just ordinary…

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