Google's OpenSocial.

I’ve already mentioned OpenSocial – which has clearly been attracting a lot of interest. Erik Schonfeld comments on TechCrunch, that no consumers have yet changed their social networking usage. Yet.

He goes on to quote Andreesen (from Ning) saying that this will simply make application developers’ lives easier – as they’ll essentially have to develop applications twice. Once for Facebook, and once for OpenSocial – rather than the many times that they currently have to.

Refs: Andreesen, M Open Social: a new universe of social applications all over the web Retrieved Nov 4, 2007 from http://blog.pmarca.com/2007/10/open-social-a-n.html
Schonfeld, E Facebook, your move Retrieved Nov 4, 2007 from http://www.techcrunch.com/2007/11/01/facebook-your-move

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