Freedman in Newsweek, looks at the competition currently facing Google. He starts with a history of Google – commenting
in 1998 word started getting around about a new search engine from a tiny company with a goofy name that sometimes returned more-useful results
It was in Summer of 1999 that I was doing my MSc project – looking at search engines – most of my classmates saw me as really rather odd using Google rather than AltaVista. Now, when I ask students to use different search engines, they look at me as if I’m a bit odd…
Freedman goes on to look at several different search engines; the difference between the position of Google now, and Altavista then is of course a much bigger user base – and far more at stake financially.